To present our idea from the user-end telescope, here are two stories
- An elderly patient in Calcutta needs some urological consultation. His family needs to know specialists and the hospitals they are attached to, their consultation timing, indicative cost of procedure, odd-hour ambulance support near the residence. They also needed to know whether there is any agency that can help them in a professional manner if they choose to tour Vellore Medical College.
- A 70+ man in an Eastern Calcutta flat had suddenly collapsed complaining dizziness in the head. This had happened earlier also. It is Sunday morning. Family members are puzzled to decide where they can get an ambulance, what time they can expect this coming, whom to contact, which hospital to admit, where are the nearby facilities, Cost indication.
Calcutta 2013-14: in spite of so much information, so many facilities available and so much advert money spent by those businesses, we do not have a single, dependable, professional information window which can help me with the basic element of decision-making: Validated Information. You can very well replace Calcutta with any Indian city /town/village and the argument remains equally valid.
The implementation is visualized in three broad phases. First is providing validated, structured and action-able information to users freely for them to choose and act. This should build the asset that we are here not for cheating – subtle or gross. Next, we shall be assisting the user to decide on a certain path and be a partner in action in best-effort basis. The next step will be refinement of this ‘best-effort’ into guaranteed effort based in SLA. The first phase is free. Second phase is cost-based fee with a small margin. Third phase is based in premium service plus premium fee.
The core idea is to provide the most-important and most-remembered (even memory is short) service during a medical crisis today: a trusted, non-exploitative, friendly but professional window of information, assistance and professionalism without any overt or covert agenda. Earlier, when we had only a single choice (Government Hospital), this was not needed. Today, with a huge and unregulated medical business market, such a service is not only useful but imperative.